Jewel Consumer Care Pvt. Ltd. formerly known as Jewel Brushes Pvt. Ltd. was founded by Mr. Amit Goradia and Mrs. Geeta Goradia in 1993. From a modest production capacity of 50,000 toothbrushes a day in 1994 to the present day capacity of 600,000 toothbrushes a day, the company has emerged as India’s largest manufacturer of toothbrushes, with exports to over 50 countries.

With a view to acquire technology Jewel entered into a technical and financial Joint Venture with Coronet Germany - one of Europe’s leading oral care and household products manufacturer. Over a period of time, this has allowed Jewel to establish itself as a supplier to Major Private Label Brands within and outside India. Today, Jewel also has its own brands Syncare for Oral Care and EzyBe for Household Care Products.